Ethos Wellness: Um estudo de caso em uma academia de ginástica e musculação em Vitória/ES
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Data
2023-07-20
Autores
Loures, Ana Luísa Martins
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Universidade Federal do Espírito Santo
Resumo
The development of this work stems from initial concerns that I outlined during my undergraduate studies, WHERE the gym, in all its rituals, symbols, and liturgy, captivated my curiosity and made me want to understand this place from its forms of (re)construction of subjectivities, more than just “bodies”. Thus, the investigation conducted here aimed to analise how – and if – the admission and frequency of individuals in the gym caused any significant change, whether behavioral, such as individuals’ food choices, ways and/or products of consumption, clothing, way of speaking, of walking, and/or also in their forms of expression and thought. To achieve the research objectives, interviews were conducted with gym-goers and instructors at a gym located in Vitória/ES, followed by a participant observation at the site. The intention is to examine what I call the Ethos Wellness, from the perspective of possible chances produced through a deeper contact of individuals with the way of being, living and existing founded on this ethos, and also to scrutinize the operating logic in which establishes the Ethos Wellness.
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Corpo , Ethos Wellness , Mudanças comportamentais , Academia de ginástica e musculação