Tecendo o processo criativo no design de interiores da equipe de projeto interiorizada em um banco público
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Data
2025-11-25
Autores
Martins, Jane Rosa
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Universidade Federal do Espírito Santo
Resumo
Organizational creativity has been widely debated in recent years, especially in the face of increasingly competitive and challenging markets. In the public banking sector, this scenario intensifies with demands for innovation, pressure for performance, and transformations in physical workspaces. Given the need for environments that stimulate employee creativity, the strategic role of interior design in configuring spaces that are collaborative, pleasant, and sensorially stimulating stands out. For this, the multisensory experience and refined aesthetic judgment of the professionals responsible for interior design are essential, as they are influenced by organizational, cultural, and aesthetic factors. The challenge for these professionals is amplified when designing for the complex context of a public bank, where design must simultaneously meet institutional and governmental interests and the needs of users—sometimes contradictory. The project team investigated, composed of tenured bank employees, has the particularity of being internalized within the bank, which directly influences the creation of interior design projects. This prolonged experience within an organizational context, combined with direct experience of the spaces they design—since, in this case, the creators are influenced by their own creation—contributes to more assertive and sensitive solutions. The objective of this research was to understand how the creative process occurs in interior design developed by a project team based within a public bank. To this end, the investigation articulated the theoretical approaches of distributed creativity and organizational aesthetics, adopting a qualitative methodology centered on participant observation, semi-structured interviews, analysis of institutional documents, photographic records, and all this collected material was analyzed using content analysis techniques. The research focused on the creative process of administrative offices, recognizing their strategic relevance and the scarcity of academic studies on their design. The results reveal that the team's creative process is not limited to the technical application of design solutions, but emerges from multiple dimensions—cultural, material, aesthetic, emotional, and organizational—and manifests itself through collaborative practices, knowledge exchange, leadership management, shared multisensory aesthetic experiences, and technical artifacts that influence both the perception and execution of projects. Organizational aesthetics acts as a catalyst and driver of creativity, transcending aesthetics beyond the visual dimension, acting as a sensory language that communicates values, promotes well-being, and mental health. The COVID 19 pandemic further highlighted the relevance of aesthetic experience as a sensitive language that communicates acceptance, security, and belonging. Thus, the research contributes to the theoretical field by highlighting the benefits of the articulation between distributed creativity and organizational aesthetics, and to the practical field by offering support for public institutions, traditional banks, and credit cooperatives to rethink their strategies for promoting creativity in the workplace, recognizing the strategic value of aesthetic knowledge and active listening to users.
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Processo criativo , Criatividade distribuída , Estética organizacional