Economia digital, redes eletrônicas e novas modalidades de concorrência : o caso do Google
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Data
2009-06-30
Autores
Pereira, Guilherme Abreu Lima e
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Universidade Federal do Espírito Santo
Resumo
The core question in this paper is to study the digital economy. The main differences between this one and the industrial economy are: the information is the main input and output; the network effect is more usual and the price competition is not anymore so relevant. In this sense, this study presents three levels of analyze: first level, more abstract, shows the information s specificities; second level, shows theoretical questions about network economy and competition; and, at last, in a concrete level, shows the Google s competition strategy, trying to observe the explanation power of the theories discussed.
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Digital economy , Information , Network , Competition , Google , Economia digital , Informação , Redes , Concorrência , Google