(Universidade Federal do Espírito Santo, 2006-04-27) Andaku, Rafael Tuguio Almenara; Sant’Anna, Sérgio Robert de; https://orcid.org/
The consumption became a factor of extreme relevance in the cultural formation of our society. Through the consumption we reproduce our values and we express our
feelings. Signs and meanings are presents in the products, wich are used by the individuals t