Reflexões sobre a educação do corpo obeso no contexto midiático : uma análise do programa "Além do peso" da Rede Record de Televisão
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Data
2015-07-09
Autores
Ferreira, Lorena Nascimento
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Editor
Universidade Federal do Espírito Santo
Resumo
This study aimed to analyze and discuss the speeches about the obese body
publicized by the media. More specifically, our attention turns to analysis of the first
season of Reality Show "Além do Peso" which is under siege on the "Programa da
Tarde" in the Record Television and Network. The research characterized is by an
observational study of descriptive and analytical character of a qualitative nature
(MINAYO, 2010). To form the corpus of analysis we direct our focus to the first
season of the reality “Além do Peso”. This television program was developed
between September 23 and December 20 of the year 2013 and aimed to lead a
group of 11 obese people to lose weight, through nutritional education and physical
activity, to remain in the race to the final award. From the transcripts of speeches,
observation of images and contexts of filming, we perform the analysis of the material
from the content analysis of Laurence Bardin (1977). From this, we point first, the
education of the obese body as the main argument to make homogeneous discourse
that emphasizes the need to regain it to the parameters of contemporary society. We
found that, the reconfiguration of body image, physical exercise and healthy eating
are used with keys strategies in physiological improvement in obtaining health and a
new identity based on body image. Finally, we established a joint suffering with a
modern insensitivity speech exalting the body culture as a form of personal success,
mitigating issues linked to the pleasures that provide welfare and health to
participants. We demarcate also that the speech presented is based on an image
culture of ideal body, establishing the individual as the main responsible for this
achievement, since it has the 'tools' provided by the program to achieve such
success.
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Palavras-chave
Obese body , Modernity , Individual , Media , Corpo obeso , Modernidade , Indivíduo , Mídia