Sobre os investimentos e cuidados com o corpo na sociedade de consumidores : interpretações à partir de estudantes do Ensino Médio do Colégio Pedo II
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Data
2017-06-30
Autores
Silva, Guilherme de Castro Ribeiro Ferreira e
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Universidade Federal do Espírito Santo
Resumo
The objective of the study was to analyze how the high school students of Colégio
Pedro II invest and take care of the body in what Zygmunt Bauman agreed to call
consumer society. The research was developed with seventy five regular and
integrated high school students from Colégio Pedro II – São Cristóvão III Campus.
The information collection was based on two instruments: (1) Survey Questionnaire
online and (2) Focus Group. In the online survey questionnaire, seventy five students
answered questions related to four major themes: body and consumption;
interventions in the body; care with food; and bodily practices. The focus group had a
meeting and had the participation of seven students, selected from the analysis of
the answers of the online survey questionnaire. The organization - guide - was based
on the four main themes and data of the online survey questionnaire. The data were
analyzed from the cross-referencing of the online survey questionnaire and the focus
group, favoring the dialogue with the sociological approach of Zygmunt Bauman. The
analyzes demonstrated that the students of the Pedro II College, even living and
studying in a plural environment on social, political, economic and cultural issues, as
well as having access to discussions and reflections on the body from the difference
and understanding this body within a consumer oriented society are not immune to
the imperative discourses of the institutions that now regulate the body, such as the
body industry. Therefore, students' discourse on investing and caring for the body in
the consumer society is ambivalent, as many students have said they like their
bodies, but in the course of their work many have been dissatisfied and/or insecure
with their bodies, seeking through interventions in the body, caring for food and
corporal practices, satisfy their needs/desires in the search for a lean and athletic
body, synonymous with beauty and success. In this way, corroborating with Zygmunt
Bauman, work has shown that being dissatisfied with the body is a condition of the
consumer society.
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Palavras-chave
body , adolescence , education , consumer society , corpo , adolescência , educação , sociedade de consumidores