Comunicação e Territorialidades

URI Permanente desta comunidade

http://repositorio.ufes.br/handle/10/17459
Programa de Pós-Graduação em Comunicação e Territorialidades

Centro: CA
Telefone: (27) 4009 2024
URL do programa: http://www.comunicacaosocial.ufes.br/pos-graduacao/POSCOM/

Navegar

Navegando Comunicação e Territorialidades por Autor "Barreto Filho, Eneus Trindade"

Agora exibindo 1 - 1 de 1
  • Nenhuma Miniatura disponível
    Item
    A mulher negra nas embalagens de cosméticos para cabelos crespos e cacheados
    (Universidade Federal do Espírito Santo, 2020-03-10) Braga, Juliana Bellia; Souza, Flavia Mayer dos Santos; https://orcid.org/0000-0003-3724-8109; http://lattes.cnpq.br/7612159350183081; https://orcid.org/0000-0002-7945-2151; http://lattes.cnpq.br/9831066503515262; Pirola, Maria Nazareth Bis; https://orcid.org/0000-0003-2238-807X; http://lattes.cnpq.br/4607461422669773; Barreto Filho, Eneus Trindade; https://orcid.org/0000-0001-8231-4027; http://lattes.cnpq.br/1421349592402127
    In the last few years, a social context of valorization of the black population has grown, which constitutes, among its actions, a movement of appreciation of crispy hair and curly hair. This movement is strengthened by the new communication configurations and connections provided by digital social media, which increases the visibility to ordinary citizens and enable the appearance of black women as protagonists. In this plot, there is a movement of publicizing, in which the hair cosmetics market launches new products, with packaging that presents discursive marks that give hints of dialogue with this context. In this scenario, the research seeks to understand who are the enunciatees inscribed in the discourses on the packaging of capillary cosmetic products for black women and how they are constructed. The study is characterized as descriptive and explanatory, using bibliographic and documentary research. For the corpus analysis, the precepts of semiotics were used as a theoreticalmethodological referential, based on the contributions of Greimas (1979), Landowski (2002), Barros (2011), Fiorin (2011), Bertrand (2003), among other authors. Through the investigations, it was verified the recognition of the black woman as a consumer of this segment, however, little evidence of her identity affirmation was identified