Guerra de mundos : a estratégia robótica no Twitter durante as eleições presidenciais de 2014
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Data
2017-02-09
Autores
Regattieri , Lorena Lucas
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Universidade Federal do Espírito Santo
Resumo
Is it possible to speak on a human communication schedule? This dissertation aims to understand
the algorithmic role in network in contemporary society, mainly as automated agents - known as
robots (bots) - acted on Twitter in the Presidential Elections of Brazil in 2014. We ponder that with
the large amount of data (Big data), this reciprocal agency between human and non-human actors
is activated through data processing and the mediation in the social media environment. Thus, we
consider that the data flux in large quantity is composed in an associative character between human
and artificial agents. Our hypothesis is that these actors in relation imply new communication
practices and end up transforming public spaces of interaction in social networks (like Twitter and
Facebook) creating a culture of massification and notification. Through a qualitative-quantitative
method that connects cartography and graph theory, it is possible to collect, analyze and visualize
the traces produced by entities of social networks. When dialoguing with theoretical references in
philosophy, anthropology, communication, computing and literature, we seek to understand the
scale at which the bot as an algorithmic tool changes our way of communicating and the
implications in the digital sphere. Our analysis of the 2014 Presidential Elections is based on data
collected from Twitter during election debates and the last week of the election. In this way, our
discussion problematizes the bot as an algorithmic agent capable of interfering with the way the
social is done.
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Social Network Analysis , Algorithm , Antropologia simétrica , 2014 Presidential Elections in Brasil , Análise de Redes Sociais , Cyberculture , Eleições 2014 , Bots