Mestrado em Comunicação e Territorialidades
URI Permanente para esta coleção
Nível: Mestrado Acadêmico
Ano de início: 2014
Conceito atual na CAPES: 4
Ato normativo:CNE/CES nº 154/2014
Periodicidade de seleção: Anual
Área(s) de concentração:Comunicação e Territorialidades
Url do curso: https://comunicacaosocial.ufes.br/pt-br/pos-graduacao/POSCOM/detalhes-do-curso?id=1475
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- ItemComunicação e saúde: a construção de um módulo de comunicação para residentes do SUS(Universidade Federal do Espírito Santo, 2025-03-27) Scarpi, Mayra Fernandes; Henriques, Rafael da Silva Paes; https://orcid.org/0000-0002-1812-5886; http://lattes.cnpq.br/4260742302003843; https://orcid.org/0009-0005-8721-817X; http://lattes.cnpq.br/5898087190388028; Emerich, Tatiana Breder; https://orcid.org/0000-0003-4104-0562; http://lattes.cnpq.br/9298233776140687; Antunes, Michele Nacif; https://orcid.org/0000-0001-8500-8930; http://lattes.cnpq.br/3609074191115313The objective of this study was to develop a Communication and Health module to be integrated into the Multiprofessional Residency Program in Family Health at the Capixaba Institute for Teaching, Research, and Innovation in Health (ICEPi), affiliated with the Espírito Santo State Health Department (Sesa). To this end, a Case Study methodology and Content Analysis were employed to examine courses and disciplines related to Communication and Health offered in Brazil, alongside interviews conducted with ICEPi managers, residents, and users of the Unified Health System (SUS). The study drew on theoretical frameworks from the fields of Communication and Health, Educommunication, and Permanent Health Education (EPS) to explore how research in Communication and Health can contribute to the training of health professionals working within the SUS. The research involved mapping studies and initiatives in Educommunication within the health sector, as well as Communication and Health strategies aimed at healthcare professionals. Interviews were also conducted to capture the perspectives of managers, residents, and SUS users regarding the relevance of the theme. Based on this body of work, a proposal for a Communication and Health module was developed, incorporating insights from the literature review, prior initiatives, and the perspectives gathered through the interviews with professionals and SUS users.
- ItemComunicação e Covid-19: um estudo de caso da assessoria de comunicação da secretaria de estado da saúde do Espírito Santo no ano de 2020(Universidade Federal do Espírito Santo, 2025-03-25) Côrtes, Thaísa Guimarães; Henriques, Rafael da Silva Paes; https://orcid.org/0000-0002-1812-5886; http://lattes.cnpq.br/4260742302003843; https://orcid.org/0009-0004-3309-1882; http://lattes.cnpq.br/7797428380057434; Santos Neto, Edson Theodoro dos; https://orcid.org/0000-0002-7351-7719; http://lattes.cnpq.br/5430137427291413; Cavaca, Aline Guio; https://orcid.org/0000-0001-7314-584X; http://lattes.cnpq.br/9426492783099659This research in the field of Communication and Health and Risk Communication has as its main objective to understand how the Communications Advisory Office of the Health Department of the Government of Espírito Santo positioned itself in the face of the COVID-19 pandemic through the creation of risk communication strategies in 2020. The aim was to understand which risk communication strategies aimed at health were worked on that year and how they were presented. During its development, it was decided to establish that the empirical work would collect quantitative and qualitative information, through the analysis of the titles published on the Sesa website in 2020, through the press conferences made available on the department's official YouTube channel and through semi-structured interviews with Communications and Health professionals who worked that year helping to build communication strategies. To this end, the research consisted of collecting data from a sample containing 244 titles, four press conferences lasting more than 3 hours and interviews totaling more than 6 hours of conversation. To this end, the first phase of the research was a bibliographical survey on the subject. Next, information was gathered about the COVID-19 scenario, both epidemiological and regulatory publications, in order to elucidate the context experienced that year, and finally to collect the data. The data were processed and analyzed to carry out a triangulation of methods and the construction-synthesis, seeking to understand which risk communication strategies focused on health were present. Through the construction synthesis, it was found that not all strategies are based on what the concept of Risk Communication proposes, especially the strategies recommended by the World Health Organization (WHO) and the Pan American Health Organization (PAHO), although some principles are present.
- ItemProdução de sentido no território de uma vitrine de dermocosmético em Vitória/ES(Universidade Federal do Espírito Santo, 2025-03-13) Peixoto, Melissa Barbosa; Souza, Flávia Mayer dos Santos; https://orcid.org/0000-0003-3724-8109; http://lattes.cnpq.br/7612159350183081; https://orcid.org/0009-0000-0023-2432; http://lattes.cnpq.br/2733493830512440; Zanotti, Rosane Vasconcelos; https://orcid.org/0000-0002-7903-5964; http://lattes.cnpq.br/2921108870339225; Martyniuk, Valdenise Leziér; https://orcid.org/0000-0001-6702-2683; http://lattes.cnpq.br/4689610753252022The objective of this research is to identify, record and analyze the production of meaning in the advertising discourse used in the window of a dermocosmetics brand in the Praia do Canto neighborhood of Vitória, capital of the state of Espírito Santo, the Adcos store. In a social context of image appreciation and the constant search for youth and beauty, the number of cosmetics and dermocosmetics brands is growing. The increased use of digital social networks in people's daily lives generates more exposure and reinforces the importance people give to personal image. And it is within this context that brands in the dermocosmetics segment are launching more and more products, with promises of beauty and youth, and they need to display and advertise them so that they become objects of desire, so that they are consumed and achieve success in marketing strategies. Thus, the role of shop windows began to be highlighted and valued as an option for display, becoming one of the most valuable square meters of the points of sale of dermocosmetics stores. In them, it is possible to find signs of a discourse focused on persuasion, enchantment, attracting passers-by and promises. Shop windows have become increasingly elaborate texts, forming part of the urban space and acquiring meaning with it. They are part of the architecture and can even contain the identification of the neighborhoods and cities where they are located, repelling or repelling passers-by depending on the level of dialogue they establish with passers-by, in the territory in which they are located. They are spaces that impact and are impacted by the territory. The discourse analysis of the window display of a dermocosmetics store in Praia do Canto will be carried out based on the theoretical methodological framework of semiotics, investigating how the chosen brand develops its discourse for the window display environment in order to transmit and make believe through the contributions of the semiotics. For the theoretical basis on the window display, we used Sylvia Demetresco (2005). For the analysis of the plastic structure, we used Ana Claudia de Oliveira (2004). For the discursive semiotics, we used Diana Luz Pessoa de Barros (2010). And for an axiology of consumption, we used Jean Marie Flosch (1989). The analysis led to an understanding of an elementary discourse with a restricted set of figures, themes and plastic arrangement, but which, at the same time, builds the brand's identity.
- Item“Você não está sozinha” - territorializações do ciberespaço pelo jornalismo feminista para o enfrentamento às violências contra as mulheres(Universidade Federal do Espírito Santo, 2024-12-19) Ferreira, Fernanda Couzemenco; Pires, Rosely; Zanetti, Daniela; https://orcid.org/0000-0002-3252-2271; http://lattes.cnpq.br/1014410108339962; Peruzzo, Cicilia Maria Krohling; Natansohn, Leonor GracielaThis research aims to conduct a case study that articulates the themes of violence against women and feminist appropriations of cyberspace. The desire that moved it was to shed light on the exceptions to the rule, that is, media experiences where women who report violence have their protagonism respected by journalistic discourse and, thus, contribute to qualifying the public debate about the misogyny that structures capitalist society, hegemonic journalism and digital platforms. The main objective is to understand, based on a case study, the discourses triggered about violence against women, within the scope of the visibility given to the topic by a major media outlet with a specialized editorial line, in order to subsidize reflections on the possibilities of territorializations of cyberspace by feminist journalism and its role as part of the support networks of women who report violence, especially in peripheral territories. The corpus consists of two videos published by journalist Cristina Fibe, from Universa/UOL, about the denunciation of institutional violence carried out by a black woman from the periphery of Vitória/ES and accepted by the extension and research program Fordan/UFES. The incident was widely reported by state and national media and, within the scope of this research, is called the “Quieta o Facho” case, using the expression uttered by the accused prosecutor, who, in a court hearing about alimony, said that the former couple should quiet the torch and get back together, since they had five daughters together. The research uses: documentary analysis, to treat official data on violence against women and literature about social media; discourse analysis, on the narratives of the prosecutor and the journalist in question; and content analysis, to categorize the comments posted by internet users on the two videos. The data and discussions raised during the empirical research showed that the differentiated approach of feminist journalism exercised by the columnist influenced the interactions between internet users who expressed themselves on social media, promoting interactions that were mostly favorable to the author of the complaint of institutional violence, providing a feminist microterritorialization in cyberspace
- ItemMídia, crítica e informação: a história pelas reportagens do posição, um jornal feito para o leitor(Universidade Federal do Espírito Santo, 2024-06-04) Amaro, Jonathan Neves; Gentilli, Victor Israel; https://orcid.org/0000-0001-9952-2949; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Peruzzo, Cicilia Maria Kronhling; Simões, Rafael ClaudioThis dissertation seeks to investigate the trajectory of alternative journalism during the Brazilian military dictatorship, having as its object the newspaper Posição (1976-1979). Founded by journalists, the publication marked an era with its scoops and major reports on the Espírito Santo scene. Understanding alternative journalism as a territory of knowledge capable of influencing the way people see space and time, based on the hypothesis that the position, by adopting a critical stance, wrote and rewrote History, giving a voice to those who did not have one, opening space for opposition and, thus, participating in the deconstruction of the facts created until then. To do this, we draw a timeline of how the trajectory of the alternative proceeded to understand how the potentialities allowed by alternative journalism are explored in the reports that circulated between October 1976 and March 1979. Among the components, we must that the alternative, at the to focus on common issues at the time, distributing relations between media and history based on the pages and statements of sources, pointing to silenced and often hidden issues, as a counterpoint to the government's official discourse.