Mestrado em Comunicação e Territorialidades
URI Permanente para esta coleção
Nível: Mestrado Acadêmico
Ano de início: 2014
Conceito atual na CAPES: 4
Ato normativo:CNE/CES nº 154/2014
Periodicidade de seleção: Anual
Área(s) de concentração:Comunicação e Territorialidades
Url do curso: https://comunicacaosocial.ufes.br/pt-br/pos-graduacao/POSCOM/detalhes-do-curso?id=1475
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Submissões Recentes
- ItemTerritórios do envelhecimento feminino: corpo e aparência na série and just like that(Universidade Federal do Espírito Santo, 2025-08-14) Garcia, Claudia; Alves, Gabriela Santos; https://orcid.org/0000-0001-5243-7499; http://lattes.cnpq.br/5801228543473679; https://orcid.org/0009-0007-0068-6435; Fiel, Arthur Felipe de Oliveira; https://orcid.org/0000-0002-1468-5958; http://lattes.cnpq.br/7349087526723649; Pereira, Beltrina da Purificação da Côrte; https://orcid.org/0000-0003-2717-3262; http://lattes.cnpq.br/2236463664195609This dissertation investigates the narrative strategies — technical, visual, and verbal — used in the television series And Just Like That to address issues related to body appearance and the aesthetic pressures experienced by women in their fifties. The research is based on the understanding of the aging female body as a symbolic and political territory, shaped by social, aesthetic, and gender norms, and proposes an intersectional analysis of the representations of female old age in audiovisual media. The study is situated within the field of communication and territorialities, drawing on concepts such as body-territory (Haesbaert, 2020), body as capital (Goldenberg, 2011), the morality of smooth skin (Sibilia, 2012), the aesthetics of smoothness (Han, 2019), the beauty myth (Wolf, 1991), ageism (PAHO, 2022), and technologies of age (Bañón and Zecchi, 2020), among other key contributions. The methodology combines serial narrative analysis with film analysis techniques, focusing on selected scenes from the first season of the series, with special attention to the visual construction of the characters, narrative arcs, and costume design as an expressive tool of identity and visibility. The study also employs the categories of aging myths and stereotypes proposed by Assis et al. (2023). By reflecting on the ways in which the series represents female aging—at times reinforcing exclusionary standards, at others opening space for resistance— this research contributes to the debate on gender, age, and visibility in contemporary audiovisual media, offering a critical reading of the multiterritorialities of aging and of appearance as a surface of symbolic and political disputes.
- ItemRepresentações sociais dos negros em campanhas premiadas da agência Gana : possibilidades para a publicidade antirracista brasileira(Universidade Federal do Espírito Santo, 2025-07-09) Oliveira, Igor Emilio Fonseca; Oliveira, Elisa Fabris de ; https://orcid.org/0000-0002-5177-1847; http://lattes.cnpq.br/6898456979480449; https://orcid.org/0009-0006-1771-5928; http://lattes.cnpq.br/6489363710324848; Souza, Flavia Mayer dos Santos ; https://orcid.org/0000-0003-3724-8109; http://lattes.cnpq.br/7612159350183081; Ferreira, Sérgio Rodrigo da Silva ; https://orcid.org/0000-0002-9899-4378; http://lattes.cnpq.br/6898076743592293Understanding in recent years a dynamic of change and spatial occupation inherent to the Black ethnic group in various instances of Brazilian society, the present study analyzed the social representations of Black individuals in advertising campaigns that won the most prestigious and traditional award in the field in Brazil. These campaigns were developed by an agency composed entirely of Black professionals. The research investigated whether the occupation of positions related to the promotion and creation of advertising materials by members of this group materials that circulate widely in the media can generate shifts in the stereotypical representations of Black people in advertising. This study is characterized as exploratory and descriptive, and relies on bibliographic and documentary research throughout its course. The corpus consists of advertisements produced by Agência Gana within the 2022 timeframe, the year the agency won awards in multiple categories at the Clube de Criação Festival, Brazil’s most prestigious advertising competition, in its very first participation. To analyze the static visual and audiovisual materials comprising the corpus, the first methodological step involved applying a structured guide protocol (Gaskell, 2015), which gathers primary information and serves as a preparatory framework for the second methodological step: content analysis (Bardin, 1977) complemented by visual analysis contributions (Rose, 2012), considering the visual nature of the materials. The theoretical framework is divided into two main axes. The first draws on the Theory of Social Representations (Moscovici, 1976; Jodelet, 2022; Cabecinhas, 2004; Guareschi, 2013; Arruda, 2002) to discuss representation. The second axis articulates interdisciplinary authors who explore the relationship between Black identity and advertising (Leite; Batista, 2019; Corrêa, 2019; Gastaldo, 2004; Evaristo, 2018; Shohat & Stam, 2006; Trindade, 2019; Hooks, 2019; Kilomba, 2019; Maciel, 2016; Hall, 2006, Monsma, 2017, Bhabha, 1994; Carneiro, 2023), contributing to the debate on how this group is portrayed in the field. Through the investigations, it was found that Black individuals were prominently featured in the analyzed materials, recognized as consumers, and that there was a positive use of Black aesthetics in the branding of advertised products, suggesting signs of identity affirmation. However, the study also identified elements linked to hegemonic representations of Black people historically perpetuated by Brazilian advertising
- ItemCorpos subjugados, territórios violados : a cultura do estupro em The Handmaid's Tale(Universidade Federal do Espírito Santo, 2025-08-12) Costa, Regina Lúcia Trindade; Alves, Gabriela Santos; https://orcid.org/0000-0001-5243-7499; http://lattes.cnpq.br/5801228543473679; https://orcid.org/0009-0008-3611-4241; http://lattes.cnpq.br/8394494897878019; Vieira Júnior, Erly Milton; https://orcid.org/0000-0001-8942-8975; http://lattes.cnpq.br/5304948146950132; Paiva, Vanessa Maia Barbosa de; https://orcid.org/0000-0002-8441-0378; http://lattes.cnpq.br/0527994640217992This research aimed to identify and analyze the narrative, technical, and aesthetic strategies present in the first season of the series The Handmaid’s Tale (2017) that give form to rape culture and other forms of oppression against female bodies, such as torture, mutilation, intellectual alienation, confinement, and physical and psychological abuse. In a context where non-lethal violence against women continues to grow systematically, while hard-won individual rights are being rolled back, this study is especially relevant. It contributes to the ongoing global debate on gender-based violence and rape culture, which gains urgency in parallel with the resurfacing of far-right political movements in contemporary society. To examine these strategies and understand how they operate, a qualitative approach was adopted, using film analysis and feminist critical theory as methodological tools.
- ItemComunicação e saúde: a construção de um módulo de comunicação para residentes do SUS(Universidade Federal do Espírito Santo, 2025-03-27) Scarpi, Mayra Fernandes; Henriques, Rafael da Silva Paes; https://orcid.org/0000-0002-1812-5886; http://lattes.cnpq.br/4260742302003843; https://orcid.org/0009-0005-8721-817X; http://lattes.cnpq.br/5898087190388028; Emerich, Tatiana Breder; https://orcid.org/0000-0003-4104-0562; http://lattes.cnpq.br/9298233776140687; Antunes, Michele Nacif; https://orcid.org/0000-0001-8500-8930; http://lattes.cnpq.br/3609074191115313The objective of this study was to develop a Communication and Health module to be integrated into the Multiprofessional Residency Program in Family Health at the Capixaba Institute for Teaching, Research, and Innovation in Health (ICEPi), affiliated with the Espírito Santo State Health Department (Sesa). To this end, a Case Study methodology and Content Analysis were employed to examine courses and disciplines related to Communication and Health offered in Brazil, alongside interviews conducted with ICEPi managers, residents, and users of the Unified Health System (SUS). The study drew on theoretical frameworks from the fields of Communication and Health, Educommunication, and Permanent Health Education (EPS) to explore how research in Communication and Health can contribute to the training of health professionals working within the SUS. The research involved mapping studies and initiatives in Educommunication within the health sector, as well as Communication and Health strategies aimed at healthcare professionals. Interviews were also conducted to capture the perspectives of managers, residents, and SUS users regarding the relevance of the theme. Based on this body of work, a proposal for a Communication and Health module was developed, incorporating insights from the literature review, prior initiatives, and the perspectives gathered through the interviews with professionals and SUS users.
- ItemComunicação e Covid-19: um estudo de caso da assessoria de comunicação da secretaria de estado da saúde do Espírito Santo no ano de 2020(Universidade Federal do Espírito Santo, 2025-03-25) Côrtes, Thaísa Guimarães; Henriques, Rafael da Silva Paes; https://orcid.org/0000-0002-1812-5886; http://lattes.cnpq.br/4260742302003843; https://orcid.org/0009-0004-3309-1882; http://lattes.cnpq.br/7797428380057434; Santos Neto, Edson Theodoro dos; https://orcid.org/0000-0002-7351-7719; http://lattes.cnpq.br/5430137427291413; Cavaca, Aline Guio; https://orcid.org/0000-0001-7314-584X; http://lattes.cnpq.br/9426492783099659This research in the field of Communication and Health and Risk Communication has as its main objective to understand how the Communications Advisory Office of the Health Department of the Government of Espírito Santo positioned itself in the face of the COVID-19 pandemic through the creation of risk communication strategies in 2020. The aim was to understand which risk communication strategies aimed at health were worked on that year and how they were presented. During its development, it was decided to establish that the empirical work would collect quantitative and qualitative information, through the analysis of the titles published on the Sesa website in 2020, through the press conferences made available on the department's official YouTube channel and through semi-structured interviews with Communications and Health professionals who worked that year helping to build communication strategies. To this end, the research consisted of collecting data from a sample containing 244 titles, four press conferences lasting more than 3 hours and interviews totaling more than 6 hours of conversation. To this end, the first phase of the research was a bibliographical survey on the subject. Next, information was gathered about the COVID-19 scenario, both epidemiological and regulatory publications, in order to elucidate the context experienced that year, and finally to collect the data. The data were processed and analyzed to carry out a triangulation of methods and the construction-synthesis, seeking to understand which risk communication strategies focused on health were present. Through the construction synthesis, it was found that not all strategies are based on what the concept of Risk Communication proposes, especially the strategies recommended by the World Health Organization (WHO) and the Pan American Health Organization (PAHO), although some principles are present.