Colaboração e apropriação mercadológica em financiamentos coletivos
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Data
2018-03-27
Autores
Pereira, Sidney Spacini
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Editor
Universidade Federal do Espírito Santo
Resumo
The goal of the present work is to explore the mechanisms in which the crowdfunding
processes operate, with an special focus in the collaboration’s discourse which the proponents
and institutions that make use of this tool of financing projects rely on. Starting the studies
with the definition of collaboration (HEINRICH et HEINRICH, 2007), I’ll propose a series
of analysis of the possible implications of the discursive use of this concept as a way of
perpetuate the consumerism practices in the ways of the subversion of the everyday habits
elements by the marketing in the context of the late capitalism (CRARY, 2014), especially in
with the use of mechanisms of psychological ownership (PIERCE, 2011) and narrative
consumption. After this analysis, my work will focus in understand the ways this logic can be
subverted by processes that escape this marketing appropriation, bringing back the
collaboration logics to the crowdfunding processes
Descrição
Palavras-chave
Crowdfunding , Financiamento coletivo , Colaboração , Posse psicológica