Mestrado em Administração
URI Permanente para esta coleção
Nível: Mestrado Acadêmico
Ano de início: 2002
Conceito atual na CAPES: 4
Ato normativo: Homologado pelo CNE, Parecer CES/CNE nº 487/2018 (Portaria MEC 609, de 14/03/2019), DOU 18/03/2019, seção 1, p. 63.
Periodicidade de seleção: Anual
Área(s) de concentração: Gestão de Organizações
Url do curso: https://administracao.ufes.br/pt-br/pos-graduacao/PPGAdm/detalhes-do-curso?id=1479
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- ItemAnálise da política pública de assistência estudantil na permanência dos alunos do IFES campus Ibatiba: Uma abordagem crítica(Universidade Federal do Espírito Santo, 2024-05-21) Januário, Maressa do Carmo Hubner; Carniel, Fagner; https://orcid.org/0000-0002-7453-1993; http://lattes.cnpq.br/2143992966758829; Lacruz, Adonai José; https://orcid.org/0000-0003-1575-3788; http://lattes.cnpq.br/8723073260341855 ; https://orcid.org/0009-0005-6099-5411; http://lattes.cnpq.br/4948506215056324 ; Rosa, Alexandre Reis; http://orcid.org/0000-0003-0619-7433; http://lattes.cnpq.br/0211829376571921 ; Américo, Bruno Luiz; https://orcid.org/0000-0003-2615-6583; http://lattes.cnpq.br/4098581585961106The National Student Assistance Program (PNAES) was created with the purpose of increasing young people’s retention in federal public education. Preferably, the students served should come from public schools and have a per capita income of up to one and a half minimum wages. It can be inferred that the program aims to assist students from less privileged and vulnerable backgrounds in the country, seeking to reduce social inequalities in access to culture and education. At the Federal Institute of Education, Science, and Technology of Espírito Santo (Ifes), Campus Ibatiba, the PNAES is operationalized through the Student Assistance Policy (PAE), which includes food, transportation, monitoring, didactic/uniform, and financial aids. It is essential to evaluate the impacts of this policy vis-àvis its objective. Therefore, this qualitative research, characterized as a single-case study with a critical approach, aimed to investigate whether the PAE at the Ibatiba campus of Ifes contributes to students’ retention in the institution, analyzing it through Bourdieu’s Theory of Reproduction (which posits that schools reproduce inequalities when they do not consider their students’ cultural heritage). Data were collected through 49 semi-structured interviews with students from the integrated technical high school (1st, 2nd, and 3rd years), former students, legal guardians, teachers, and administrative staff. The analysis was conducted using content analysis techniques. The research is expected to assist in evaluating the PAE at Ifes Campus Ibatiba specifically and, more broadly, the PNAES.
- ItemAs Mudanças de Mandato Eletivo e as Suas Relações Com a (Re)Produção das Práticas dos Servidores Públicos Efetivos Municipais(Universidade Federal do Espírito Santo, 2024-04-29) Malavasi, Franciane Ribeiro; Silva, Alfredo Rodrigues Leite da; https://orcid.org/0000-0002-5943-1185; http://lattes.cnpq.br/7360327621106156; https://orcid.org/0000-0001-7535-8566; http://lattes.cnpq.br/4298367931727279; Silveira, Rogério Zanon da; https://orcid.org/0000-0002-1410-2767; http://lattes.cnpq.br/0058375909829715; Martins, Simone; https://orcid.org/0000-0002-6614-4811; http://lattes.cnpq.br/5311862771207808This study aims to understand relationships between the (re)production of practices in the performance of municipal civil servants and the transitions of municipal governments, from the perspective of retired former permanent municipal civil servants. Government transitions outline an interesting scenario in public organizations and allow us, within the theoretical perspective of practices, to discover how civil servants' practices manifest themselves. In this research, knowledge is a verb, knowing, and therefore it is not treated as something that belongs to the individual, as an object. The methodology adopted in this study was a descriptive qualitative research, carried out with 20 retired permanent civil servants who worked in 04 city halls located in the mountainous region of Espírito Santo, the information collection was carried out through documentary research, semi-structured interviews and the technique interview with the double. Using Creswell's spiral analysis technique, we identified that the (re)production of the practices of retired permanent public servants is manifested in knowing as a process of experience, as a neutral behavior within an environment of nonneutrals, as a process of adaptation and transformation, and as a security process. As a result, we observed that knowledge in practice became knowledge that constituted the practices of civil servants, because each experience in the face of the changes in mandate experienced by them enabled their (re)production. The results reveal that government transitions influence public service practices, because they are innovated through their expertise and knowledge. Civil servents, in the search for survival in these spaces, use practices, with an emphasis on the knowledge embedded in them, as a resource to reinforce their belonging to these organizations. Through the facets of knowing that we present in this study, the practices of permanent employees are (re)produced as a way of legitimizing their place as practitioners within the community of practice, in this case inb public organizations. This research contributed to understanding the (re)production of civil servants' practices in the face of factors involving government transitions.
- ItemAdoção De Tecnologia Na Educação: O Uso Do Moodle No Instituto Federal De Educação(Universidade Federal do Espírito Santo, 2024-04-17) Borghi, Bruno Folli; Brandão, Marcelo Moll; https://orcid.org/0000-0002-8593-734X; http://lattes.cnpq.br/1717178124800971; https://orcid.org/0009-0001-5260-2148; http://lattes.cnpq.br/7059049518341699; Lacruz, Adonai José; https://orcid.org/0000-0003-1575-3788; http://lattes.cnpq.br/8723073260341855; Lopes, Evandro Luiz; https://orcid.org/0000-0002-2780-4215; http://lattes.cnpq.br/0631574435962669This work seeks to analyze the success in adopting technology in education and the users' intention to continue using it. The implementation of e-learning in educational institutions underwent an acceleration process with the Covid-19 Pandemic and the adoption of emergency teaching. Success in the adoption of e-learning systems is associated with users' perception regarding user satisfaction, cognitive absorption and the benefits achieved through use, because if users believe that the system is useful for carrying out their academic activities and contributes to the development of new skills, they tend to continue using it. This research contributes to studies on hybrid success models of information systems, analyzing students' perception as mediating mechanisms between independent variables (total quality and institutional factors) and reuse intention. Based on the theoretical model proposed for this research, developed from the models of Butt et al. (2021) and Butt et al. (2022), the hypotheses were tested using partial least squares structural equation modeling (PLS-SEM) with the SmartPls 4 software. Data were collected through a self-administered online questionnaire to 700 students from an educational institution federal. The results demonstrate that the mediation mechanisms of factors perceived by students play an important role in the intention to continue using technology in education so that higher levels of benefits achieved, user satisfaction and cognitive absorption increase the understanding of users' intentions to continue using technology, compared to the direct relationship between the total quality of elearning systems perceived by users and institutional factors with the intention to continue using the technology.
- ItemAdaptação em novos tempos: análise das ações de marketing dos músicos no mercado da Grande Vitória(Universidade Federal do Espírito Santo, 2023-08-30) Corrêa, Henrique Lucas Sarafim; Setubal, Flavia Meneguelli Ribeiro; https://orcid.org/0000-0003-1667-7131; http://lattes.cnpq.br/9026400088071687; https://orcid.org/0009-0008-2491-1884; http://lattes.cnpq.br/6557096623615481; Brandão, Marcelo Moll; https://orcid.org/0000-0002-8593-734X; http://lattes.cnpq.br/1717178124800971This study aimed to analyze the marketing actions of rock bands from Grande Vitória, Espírito Santo, amid the new contexts of the music market. To achieve this goal, specific objectives were defined, including the characterization of the participating bands, the identification of musicians' roles, the description of marketing actions used, and the analysis of communication tools employed by the bands. The theoretical framework encompassed relevant concepts such as the transformation of the music market, strategies applied to the music industry, the relationship between the audience and music, and the application of the marketing mix in music, presented by Hracs (2012), Pascuci and Alves (2018), Kamp (2010), and Hull, Hutchison, and Strasser (2011), respectively. The methodology involved a qualitative and descriptive approach, conducting semi-structured interviews with musicians from independent bands in the region. Seven musicians were interviewed, selected for not having contracts with major record labels. The Iramuteq software supported the content analysis of the interviews, enabling the identification of thematic categories and relevant patterns in the participants' responses. The results of the research with the rock bands from Grande Vitória highlight the relevance of merchandise sales for financial sustainability and brand strengthening, the effective use of Spotify for global reach, the importance of social media for promotion and interaction with fans, the effectiveness of strategic partnerships in attracting diverse audiences and sharing resources, the value placed on musical quality for standing out, and the recognition of the importance of a unique musical identity. The bands' marketing strategies align with current market trends, emphasizing digital platforms and authenticity. The success of the bands depends not only on their musical skills but also on building and maintaining relationships with other musicians, producers, promoters, and fans.
- ItemTravestilidades e Trabalho: Estigma, Trabalho e Identidade de Travestis(Universidade Federal do Espírito Santo, 2023-02-17) Costa, Willey Max de Pinho; Souza, Eloisio Moulin de; https://orcid.org/0000000207757757; http://lattes.cnpq.br/1916608677096976; https://orcid.org/; http://lattes.cnpq.br/; Teixeira, Juliana Cristina; https://orcid.org/; http://lattes.cnpq.br/3705084565039896; Siqueira, Marcus Vinicius Soares; https://orcid.org/; http://lattes.cnpq.br/abstract