Na onda da uberização do trabalho: as percepções em rede dos entregadores por aplicativos
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Data
2024-05-27
Autores
Santos, Artur de Andrade
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Universidade Federal do Espírito Santo
Resumo
This paper aims to analyze the perceptions of iFood delivery drivers/influencers about their work, based on the videos they publish on their YouTube channels, in order to reflect on working conditions, management practices and grievances. Nowadays, digital platforms have taken on the role of work intermediaries, driving the emergence of app-based work. These platforms have largely replaced human management with algorithmic management, highlighting the intensification of machines in the production and control of work. In this context, based on the content produced by couriers/influencers on YouTube, the investigation revealed how they are involved in the narrative of de-si entrepreneurship and labor flexibility promoted by iFood, which portrays app-based work as endowed with autonomy and freedom in contrast to the rigidity of the CLT, which they reject. However, the management practices of the app-company aim to intensify production processes, limiting the autonomy of delivery workers. Thus, we observe a contradictory movement between, on the one hand, reinforcing the autonomy of the profession to the point of relieving the companies of responsibility in the moments of uncertainty and violence involved in the work routine, but, on the other hand, recognizing control and management practices that make them “slaves” of the companies and make them recognize and legitimize collective resistance actions, even if they say they are against the unions. These contradictions indicate that this is a harsh reality marked by precarious work and life, but that it is still in dispute. After all, even though capital - represented here by iFood - has the power to ideologically convince people of the autonomous dimension of the profession, the workers demonstrate the ability to recognize precariousness as the rule and flexibility as a promise
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Plataformização do trabalho , Entregadores por aplicativo , Entregadores/influenciadores , Trabalho por aplicativo , Uberization of work , Platformization of work , App-based deliverers , Deliverers/influencers , App-based work