O bonde passou : videoclipes de funk ostentação e o mercado musical brasileiro na Internet
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Data
2016-02-19
Autores
Belo, Rafaela Freitas
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Universidade Federal do Espírito Santo
Resumo
The research aims to analyze the release of videoclips from artists of ostentation funk from
the formal and market perspective to understand the place that cultural object - the ostentation
funk - occupies in Brazilian popular music field today and how their production logic and
media coverage from the uses of video clips on the web establishes alternative models of
integration in the cultural industry, for after the success to be appropriate by the larger music
industry. The research analyzes the ostentation funk field through the success of videoclips
released by MC Gui and MC Guimê, artists who have achieved great repercussion on
YouTube and are also characterized by having gained ground in other media, especially TV
and radio. From the historical background in the course of work, we understand that the funk
that emerged in Rio de Janeiro arrived in São Paulo and was adapted to the rap amid a
backdrop of expanding middle class, economic development, larger access to the internet,
professionalization of agents, emergence of video editing tools that have facilitated user
interface and rise of social networking, creating the ostentation funk on the outskirts of
Brazil's largest metropolis. The ostentation funk is housed in a mainstream musical circulation
system and is part of the structures of pop music, through the success of videoclips available
on the Internet, but also it's part of an independent scenario with artists who produce and
publish their own work. The research concludes that the videoclip is essential for the
popularization of ostentation funk, through the dynamics of movement and dissemination of
videos on YouTube and there is a rapprochement with US rappers through clothing, the theme
and the objects present in the videoclips
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Brazilian music industry , Videoclip , Videoclipe , Ostentation funk , Indústria fonográfica brasileira , Funk ostentação , Indústria fonográfica brasileira